Internet Marketing
Google Voice - Did you get your number?
See how Google Voice works with your phones
One Number for All Your Calls and SMS
- Call Screening
- Listen In
- Block Calls
- SMS
- Place Calls
- Take Calls
Forwarding Phones
Barry Diller Speaks at Web 2.0 Conference
I had the pleasure of hearing Barry Diller speak yesterday at the IAC Building in NYC on Internet Advertising, Media Trends, Social Media and a lot more….a very inspiring man!
Thank you Mr Diller …..
Advertisers Launch their Own Social Media Sites
USA Today reports that Advertisers have tried and many have failed to gain recognition for their brands through social media advertising. Analysts claim the next step may be creating their own social networking destinations. “Marketers are creating social networks that have lots of legs,” says eMarketer analyst Debra Aho Williamson. “They have one in Facebook, one in Twitter that links back to a corporate site. They don’t expect to do all their social networking in one site.”
MSN Reveals Bing earlier then scheduled
The long awaited, much maligned challenger to Google search is now in live.
While it was supposed to debut June 3, Bing apparently went live yesterday. The search engine is supposed to yield fewer but more-focused results, especially with the video. Scrolling over the video results, prompts the videos to start playing in their windows.
Learn more about Bing here
New Google Keyword Search Tool
How does the Search-based Keyword Tool differ from the Keyword Tool in AdWords?
The main difference between the Search-based Keyword Tool and the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and ad/search share. Both tools, however, offer the option of browsing all keywords across all categories.
You may also notice that some of the data (like such as the monthly search volume) may vary slightly between the two tools, which is due to different methods of calculation at this time.
Google plans to open up trademarked keywords to AdWords advertisers
According to Michael Orey of Business Week, Google plans to open up trademarked keywords to AdWords advertisers in June. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names.
Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.
A lot of our clients are about to become extremely happy and/or very sad! This will certainly drive up the cost per click for branded/trademarked words that to date have had low cost per click (CPC).
As always, time will tell.
KeywordDiscovery.com Free Search Term Suggestion Tool
KeywordDiscovery.com’s Free Search Term Suggestion Tool should be used to ascertain how popular a keyword and/or keyword phrase is. It also allows you to get a sense of how much search traffic you might receive if your website is properly optimized.
Social Media Marketing 101
Here’s a nice clip from a seminar I gave on social media optimization….this is such a HOT topic these days….enjoy.
List of Mini Site Developers
I recently found a great listing of mini site developers
| Service | Price / Description | Examples |
| AEIOU | $250 for 5 page minisite with unique content and basic search engine marketing. Also offers 1 page mini sites for $135. | PortIsabelTexas.com |
| DDevelop | $250 for a 35 page minisite with 30 articles and search engine optimization. Also offers Ebay Partner Network stores for $195 with 5 articles and search engine optimization. | FinanceBroker.com |
| DevHub | Currently free, with ability to create 10 sites at a time.Drag and drop interface lets you create and customize your own mini sites. Good for creating product/affiliate based sites. | Troutfishing.ca |
| Estibot Minisites | $99 per site, includes minisite with original content and link building. Also offers standalone minisite SEO for $47. | WinterInFinland.com |
| MiniSites.com | Offers 3 packages, $120 for one page microsite, $225 for 5 page minisite, $350 for 9 page site. All packages include unique content and basic link building. | VintageWines.com |
| ParkingRevolution | $15 a month. Does not take revenue share. Ability to choose your own advertising programs (e.g. Adsense, Yahoo Publisher Network, Clickbank, etc.) | JuniorSurfing.com |
| WannaDevelop | $999 package includes development of 10 minisites containing unique content with up to 10 pages per minisite. | didn’t see examples, but this post contains a video describing upcoming service |
| WhyPark (just acquired by Parked.com) | Offers 3 levels of service: free, $10/month and $25/month (managed). Allows for creation of custom sites within minutes. Paid service levels include additional revenue options as well as premium content and templates. Managed version includes comment moderation. | PCViruses.net NetVegan.com |
New Ad Unit
PV Media Group has announced the release of its newest Ad Unit - the Anchor Ad
Anchor Ads from Premium Access Media from PV Media Group on Vimeo.