Rick Schwartz Quote from 1999

Legendary Domainer Rick Schwartz recently published a quote of his from 1999…..
Below is the quote, which I feel is as impactful today as it was a decade ago!
Domains can be so powerful and effective if used properly; yet there is still a major disconnect between the majority of small business owners and the value of domains….

“The reason I say this is there are so many facets of a domain name. It has the face value. It has the value with the mineral rights in the form of traffic. It is a collectible like stamps, coins, art baseball cards. They are real estate on a scale never known before. They are power in a way that has yet to be fully exploited. They are TV stations. They are magazines. They are soap boxes. They are an advantage on many fronts. They are a permanent direct mail piece. They are almost anything you want them to be and so much more. You are an instant broadcaster able to compete with the likes of NBC, ABC, BBC, and all the rest. Your domain can create a situation to capture more eyeballs than all the TV stations put together.”
~~ Rick Schwartz 1999

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