I’m Feelin’ Lucky Button Costs Google $110M

If one little button caused your company to lose out on $110 million in potential annual revenue, you would probably kick that silly button to the curb, right? Well, not if you’re Google. About one percent of users click the search engine’s “I’m Feeling Lucky Button,” but because the button takes searchers directly to the top result, bypassing search ads, the button doesn’t generate the same revenue as regular queries. Feelin’ lucky then suddenly feels like losin’ $110 million in possible annual revenue. In most businesses, that costly little bugger would lose its job faster than a vampire working at a blood bank, but Google exec Marissa Meyer pish-posed the idea of not letting users get lucky anymore, explaining, “It’s possible to become too dry, too corporate, too much about making money. I think what’s delightful about ‘I’m Feeling Lucky’ is that it reminds you there are real people here.”

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