Advertisers Launch their Own Social Media Sites
USA Today reports that Advertisers have tried and many have failed to gain recognition for their brands through social media advertising. Analysts claim the next step may be creating their own social networking destinations. “Marketers are creating social networks that have lots of legs,” says eMarketer analyst Debra Aho Williamson. “They have one in Facebook, one in Twitter that links back to a corporate site. They don’t expect to do all their social networking in one site.”
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