Google plans to open up trademarked keywords to AdWords advertisers
According to Michael Orey of Business Week, Google plans to open up trademarked keywords to AdWords advertisers in June. Beginning June 4th, companies will be able to bid on the brand names of their competition, which will heat up the AdWords listings throughout Google and lead to head to head battles in the SERPs over branded product, service and company names.
Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.
A lot of our clients are about to become extremely happy and/or very sad! This will certainly drive up the cost per click for branded/trademarked words that to date have had low cost per click (CPC).
As always, time will tell.
1 Comment to Google plans to open up trademarked keywords to AdWords advertisers
Leave a comment
You must be logged in to post a comment.
[...] Google plans to open up trademarked keywords to AdWords Posted by root 1 day 16 hours ago (http://www.internetideas.net) According to michael orey of business week google plans to open up trademarked keywords to adwords advertisers in june wednesday may 13th 2009 internet marketing no comments yet leave a comment you must be logged in to post a comment copyright 2008 intern Discuss | Bury | News | Google plans to open up trademarked keywords to AdWords [...]